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Resource Center

A Collection of Articles, Resources & Tools

At GMP, we’re committed to more than just providing outstanding digital advertising services – we’re dedicated to empowering our clients with the knowledge, insights, and tools they need to succeed in the ever-evolving digital landscape.

Check back often and stay up-to-date with all the latest articles, blogs and cutting-edge resources.

Data Driven Marketing Glossary

It’s getting harder and harder to keep track of every new platform and acronym in the modern marketer’s arsenal.

Everything You Need to Know About Programmatic Audio

Audiences are accustomed to being hit by wave after wave of ads across various channels to establish a dialogue with them.

How Brand Marketers Can Leverage Programmatic in Podcasting

Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. . .

DOOH meets DSP: The Relationship we all Need

In 2024, I believe there will be an increased adoption of DOOH capabilities by agencies and adtechservice providers. This is effected by the increase of partnerships with DSPs (the tools they use) andDOOH providers, allowing for access to all sorts of DOOH ad inventory.

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