2024 was another strong year for Out of Home (OOH), and 2025 is poised for even greater growth and innovation. The sector continues to evolve, consistently delivering exceptional creativity, data-driven strategies and technology-powered results for advertisers.
With global OOH revenue projected to reach US$41.82bn in 2025 – and digital OOH (DOOH) growing 8.44% to reach US$22bn – further expansion is on the horizon, largely driven by increased investment and rising programmatic OOH (prOOH) adoption.
As OOH evolves, several priorities will continue to shape its direction in 2025. These include leveraging econometrics to maximize ROI, supporting brands navigating new HFSS regulations to maintain reach, aligning DOOH with retail media networks to enhance the path to purchase, and harnessing AI to drive efficiency and creativity. Together, these focus areas will ensure OOH remains innovative, adaptable, and a key player in the advertising ecosystem.
